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| Sunday, 15 June 2003 |
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Business |  |
| News Business Features Editorial
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CIM Sri Lanka targets more Chartered Marketers The management style adopted by the Chartered Institute of Marketing (CIM) Sri Lanka Branch has been highly commended by the CIM UK and has been adopted as a standard branch management model for other CIM branches worldwide. The local branch has a process-oriented approach towards its goals as opposed to the conventional functional orientation. The three target groups of CIM are the students, members, and the corporate community. Five process teams - student development, Diplomate Development, Membership Development, Public Relations and Networking - service these target groups. A team leader who represents the respective process at the Executive Council of the CIM Sri Lanka Branch heads each process team. Shiraz Latiff is the process leader for the Diplomate Development Team. He is a Chartered Marketer and holds an MBA from the Postgraduate Institute of Management, Colombo. His team is involved in organising Continuous Professional Development (CPD) programmes for the diplomates so that they could work towards becoming Chartered Marketers. Latiff said their goal in CPD is to provide the opportunity for CIM Diplomates to continue their knowledge enhancement upon completion of their postgraduate diplomas. The status of Chartered Marketer is the ultimate recognition in the field of marketing, which all marketers aspire to attain. For this, CIM members require at least 35 hours of CPD in every year to attain and maintain their 'Chartered' status. CIM members have the opportunity to accrue CPD hours from endeavours undertaken to enhance their marketing knowledge. This could be either on-the-job or off-the-job. The Diplomate Development Team, Latiff said, envisages organising programs for CPD by the diplomates to acquire essential skills for marketing, developing skills for marketing and to expose themselves to themed ideas that are pertinent to the changing times. "In pursuit of providing the exposure to the diplomates in these three areas, our programmes will be focused on emergent themes, corporate management themes, self-development programmes, job specific skills and issues of ethics and sustainability, corporate governance and competition law," he said. These programmes are of two types. Emergent themes are presented as evening programmes under the branding of 'CIM Talking Point.' Leading personalities are invited to address the CIM members and the marketing fraternity on current and emergent marketing and marketing-related themes. The other is the 'CIM Professional Series', which is either half-day or full day workshop style programmes on pre-determined topics. The CIM Annual Conference is also held as a congregation of members and the marketing fraternity to share their knowledge on branding-related themes. The fourth CIM Annual Conference will be held this year in August under the theme of 'Discovering the New Consumer for Branding.' |
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