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Heady fashions for men

The latest craze to hit the world of hair fashion is colouring and highlighting, Ravi Wickramanayake, of Fenominal Salon at Crescat Blvd., Colombo 3 talks to Neomi Kodikara about men's hair styles and the growing demand for beauty treatments for guys.

More and more, guys are becoming fashionable, and Ravi feels that in Sri Lanka too we will soon find `Gents only' hair salons, which offer beauty treatment ranging from hair styles, manicure, pedicure to waxing.

Guys have begun to dominate the fashion industry he says, adding that they are doing well. "They are the most creative stylists," says Ravi but hastens to add that the women are the better technicians.

Colouring and highlighting which was trendy in the European and American fashion world about three years ago were introduced to the Sri Lankan fashion market and adopted by those bitten by the fashion bug, regardless of age.

Ravi says that most people have not really understood what fashion is and have misunderstood it as over doing. "It should suit the personality and the person." "Sri Lankans cannot go for vibrant colours, they do not suit our complexion. Slight highlighting can be used here and there on hair locks to give a stunning look."

The trendy hues for black hair are copper, blond and red. Brown tones shaded to red, dark chestnut can also be used for tinting. Length of hair is immaterial but depends on the face shape of the person. "Not the fashion merely, but the total look should blend to suit one's personality," he stresses. Using foils to highlight hair strands is the method most opt for, as its results are quite orderly and more even than that of the cap method.

Many are moving away from using hair combs and brushes, opting to style the hair with their fingers using mousse, gel or wax, with the latter being the most preferred.

Clients come with pictures of the hair cuts they wish to have and we always have to negotiate with them," he says recalling the craze for Beckham's hair cut about a year ago. "It is very difficult to introduce someone else's hairstyle, because in a hair cut the most important factors are hairline, hair texture and facial bone structure."

Ravi's clientele ranges from 5 year olds to 50s but the funkier styles are common in the 15-30 age group.

Ravi laments the lack of creativity in the hair styling industry. "Nothing is new here, the fashion world dabbles with European and American trends that are repeated here." He observes that most Lankan women are reluctant to change their looks by changing their hair style or cut.

Hair care is as important as styling hair. If you want to keep its lustre, softness, gloss and condition long, proper treatment and careful looking after is vital. Many neglect the hair after applying loads of gel etc. Too much of shampooing will only take away the natural oiliness of hair and the result will be dry, lifeless, damaged hair. Not only hair but also the scalp should be conditioned.

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