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| Sunday, 22 February 2004 |
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Business |  |
| News Business Features Editorial
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Emirates doubles its passengers to Dubai Emirates has achieved a 10 per cent increase over last year in its sales of special packages for Dubai Shopping Festival (DSF) 2004 which has just ended - another highlight of the key role Emirates plays in boosting visitor numbers to Dubai. The airline's promotion of the DSF is just a part of its ongoing promotion of Dubai. The world's fastest-growing full service airline has boosted tourism into the Emirate in every destination that has come on line since operations began in 1985. The airline now serves 74 cities in 52 countries on four continents and its promotion of Dubai has gathered pace as the network has expanded. Most of its area and country managers are UAE nationals. Within weeks of the first DSF in 1996, Emirates made its entry to Australia with a three-times-weekly service to Melbourne. Today, the airline flies daily to four Australian destinations with more increases around the corner. Three of the daily flights continue on to Auckland. The number of passengers coming into Dubai on Emirates has more than doubled since 1996 when the airline carried 691,705 passengers to its home base. By 2003, the number had risen to 1,515,345. Visitors handled by Arabian adventures, the airline's destination management company, also more than doubled during the same period. Maurice Flanagan, Vice Chairman and Group President, said: "From start-up in 1985, with two destinations, Emirates has increased air links to 74 destinations with which Dubai does business. The figures speak for themselves. We have played a key role in putting Dubai on the world map." |
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| Editorial | Security Produced by Lake House |
