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| Sunday, 25 July 2004 |
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| News Business Features Editorial
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Prima plans export drive The Government's enlightened decision to liberalise the wheat flour industry is paving the way for a first-time-ever flour export opportunity worth Rs. 3,400,000,000 (USD 33,000,000) per year. This significant contribution to the country's economy and its foreign reserves is being spearheaded by local flourmiller, Prima Ceylon Limited. The Government invited Prima to convert the flourmilling operation in Trincomalee from Build-Operate-Transfer (BOT) to Build-Own-Operate (BOO). The Government signed an agreement with Prima to effect the change and received USD 65,000,000 in June 2001 from Prima for the flourmill complex. This initiative by the government was a significant milestone that it set the framework for the growth of the wheat flour industry in the following ways: (a) Impetus for Prima to further upgrade the flourmill to increase efficiency, with high throughput and low unit cost. This will provide adequate quality wheat flour at competitive prices for the long-term benefit of the people; (b) Through professional skills training and technical service to raise the standards of local bakers and the down-stream flour based industries. This will build a more productive and innovative baking and flour-based industry, and hence expand the market domestically and exploit export potentials. (c) The expansion in milling capacity and the better efficiency will make Sri Lankan flour competitive to do better in the export market in line with the government's economic emphasis on export promotion. |
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