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| Sunday, 15 August 2004 |
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| News Business Features Editorial
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Let's spread the warmth of our Sri Lankan smile the world over..... Signal, committed to ensuring the highest level of oral health hygiene in the country, was the first toothpaste brand to introduce fluoride in 1982 and win professional accreditation from the Sri Lanka Dental Association. It has touched the lives of more than 16 million people and given them more reasons to smile. The Signal Oral Health Service (SOHS) has been an integral part of Signal's mission to promoting good oral health awareness in the country. For the past 22 years, the SOHS has been inculcating good oral health awareness amongst children with a special focus on rural areas, raising oral health awareness amongst adults through community health clinics, seminars and media programing, and supporting the professional development of the dental community. The SOHS renders a truly commendable service to the people across the Country, instilling in them good oral hygiene habits and the confidence to smile..... It is this smile, with all its warmth and special kind of 'magic' that has won us world wide acclaim as one of the warmest and friendliest nations in the world. It is said that every time you smile at someone, that its an action of love, a gift to that person, a beautiful thing.... A smile can spread a sense of happiness and hope as nothing else can. This is why our Sri Lankan smile is so special and unique to us....Over the past two decades, Signal has played a pivotal role in preserving our renowned Sri Lankan smile and is now fueled with the passion to spread its warmth across the world. With this intention, Signal launches its newest initiative - the Signal "Sina Bo Wewa" campaign...Its a wish from Signal to spread the warmth and beauty of our Sri Lankan smile. A special Signal 'Smile Truck' will travel the country and photograph the enchanting smiles of our people, young and old. With this collection of smiles from all corners of our country, Signal hopes to enter the Guinness Book of World Records with the most number of photographs of Sri Lankan smiles. But paramount to this worthy ambition, is Signal's desire to capture and pay tribute to the warmth and beauty of our Sri Lankan smile. With a route of over 48 destinations planned, the Signal Sina Bo Wewa campaign is set to take the whole Country by storm and to have all Sri Lankans young and old alike, smiling more than ever..... |
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