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| Sunday, 15 August 2004 |
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| News Business Features Editorial
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Maliban celebrates 50th Year with launch of 5S in schools In celebration of 50 years of operation, Maliban has stepped up its role as a socially responsible corporate citizen to launch an innovative and effective training program due to be launched in a selection of schools located throughout the island. Backed by the Ministry of Education, this wholly Sri Lankan-owned biscuit manufacturer has adopted the highly successful, Japanese-created, 5S program, whereby individuals are taught to incorporate a sort, systemize, spic and span orderliness, store, and self-discipline philosophy into every area of their daily lives. While this may sound a simple and trivial part of our existence, the success of this uncluttering of the mind, workspace and home has been phenomenal. Participants have been found to be more productive in their work, increasingly considerate in their relationships, extra capable of maximizing on their intellectual capacity and have overall adopted a more positive and dynamic outlook to their lifestyle. Via media advertising principals of schools will be invited to apply for participation stating the reasons that they feel their school is eligible for the 5S program. From these applications, a committee consisting of Maliban senior staff, representatives of the Ministry of Education, and the Training team of the 5S syllabus will interview 50 principals of schools, of which 25 will be selected to take part in the pilot program. Lal Fonseka, who has been trained in Japan, will lead the implementation of this program, which will require the involvement of teachers, parents and students. The implementation will commence in September and is anticipated to take place over a period of nine months for each school concurrently. On completion, an evaluation will be conducted analysing the success of each school's participation. The highest achiever will be awarded the 5S Achievement Award. Maliban has long upheld a policy of sustaining Sri Lankan values, and in recent consumer research when asked what the Maliban brand represented to them, customers illustrated this by selecting Quality, Trust and Integrity as their top three metaphors. This is further endorsed with the current Maliban television and print advertising campaign 'Inspired by Goodness.' In this highly competitive and increasingly indifferent world it seems that individuals and society as a whole are fast losing grip of the traditions and values that we once so staunchly upheld and were proud of. Our advertising campaign serves as a reminder of these simple yet effective values. The implementation of the 5S program goes one step further into actively changing the mindset of school children and ensuring that the next generation, which represent out future, do not automatically become part of this negative spiral, Keerthi Adasuriya, CEO of Maliban said. "Following the pilot program, we are committed to repeating this highly prolific training course and continuing it throughout other Sri Lankan schools until it is an established part of every child's learning. We are solid in the belief that this will serve as a great catalyst of change, and assist in re-creating a more positive and civilized society." |
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