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Sunday, 29 August 2004    
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EFI Strategic Alliance with Hemas

Exchange and Finance Investments Ltd (EFI), has entered into a strategic alliance with Hemas to develop and enhance its aviation wing.

Through this partnership, Hemas, one of the leaders in the local aviation sector, is expected to add considerable value to EFI's current operations.

One of the key areas earmarked for focused development is the Marketing and Distribution Value add, which will be benefited by the current principles of EFI. This value add will come through a wider distribution of its services and creation of a greater awareness in the market for EFI Airline Agency products and services.

EFI will also benefit from the Hemas internal market research on the aviation sector and will enhance its operation capability through Hemas' comprehensive Airline GSA IT solutions, including market analysis through MIS query capability and revenue recording for optimum decision making.

EFI are the General Sales Agent for Passenger and Cargo for Alitalia, Eurofly and Kenya Airways in Sri Lanka.

www.crescat.com

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