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| Sunday, 7 November 2004 |
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| News Business Features Editorial
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ODEL introduces ORGANIC food ODEL now takes another step in offering its customers total lifestyle choices with the introduction of the ODEL ORGANIC range of products. These new products offer ODEL customers a safer and healthier alternative in food, beverage, spices and condiments. Among the known benefits of organically grown food is the non-use of biocides and food additives, as well as an improved intake of minerals and Vitamin C. The ODEL ORGANIC range includes organically grown tea, coffee, cashews, spices, and condiments available in the newly redeveloped food department within ODEL at Alexander Place. The range includes single garden teas and coffee Arabica from Thotulagala, an organically certified plantation at the altitude of 6000 ft in the Uva Mountains at Haputale, Cashews are grown organically in the dry zone forest gardens by small community farmers in Maho region and processed in a hygienic modern factory situated in the heart of the village of Diyabatte Konwewa deriving socio-economic benefits to the community. Spices and condiments are from wetland forest gardens in Matale, Kandy, Kegalle and Nikkapotha. These products are more natural in their flavours and aromas as their organic growth regimen and mandatory international certification ensures they are unsullied by chemical processes. While ODEL has gained international recognition as Sri Lanka's leading fashion retail brand, the promotion of locally developed products is an integral part of the ODEL values of being a responsible, enterprising, and trusted brand. The ODEL Foundation has actively and consistently supported environmental balance and conservation. Therefore ODEL Organic is anchored in ODEL values and consistent with the brand's promise, which is to always inspire its customers with trend setting, premium quality products at an affordable price. The ODEL ORGANIC range comes in beautifully designed set of collectible containers made of recycled board. Organic farming itself is better for the environment as it helps protect the natural food sources that are available for animals, birds and insects as well as preserving their natural habitat. Strict quality control and monitoring internal control systems which are inspected and certified by Skal International of the Netherlands have been put into place at the farms so that the veracity of the organic products can be assured. To further guarantee that the product is organic, each item can be traced through its batch codes to the crop from which it has been harvested. Organic farming communities are typically situated in the remote interiors of Sri Lanka where pollution is low and hence more conducive to organic forest gardens. These areas are rich in bio-diversity which enables the forest garden model to be sustainable. |
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