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| Sunday, 20 March 2005 |
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| News Business Features Editorial
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Tokyo Super goes to Kandy Tokyo Cement Company (Lanka) launched their brand "Tokyo Super" recently in Kandy. The brand will guarantee superior quality and strength. The launch of Tokyo Super comes in the wake of a company decision to transform their existing brands with their own unique strength into one compelling brand. Tokyo Super, which has achieved the prestigious SLS 107 Certification is manufactured at the Tokyo Cement Plant in Trincomalee under Japanese technology and expertise and is ideal for general and all concrete constructions. After the launch more products would be added to complete the Tokyo Super brand within six months. However, Mitsui Cement, the ompany's most widely used ordinary Portland cement and the first to be awarded with the SLS certification in the cement industry, will continue as an individual brand. Tokyo Cement Company has a market share of 24% with all their brands, with Atlas controlling 10% of that market share. |
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