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| Sunday, 12 June 2005 |
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Private sector investments capture lucrative markets by Don Asoka Wijewardena Private sector investments in the area of food production in accordance with quality specifications and proper hygiene have significantly captured a lucrative market in Sri Lanka. Anchor WAM, the new product introduced by New Zealand Milk Ltd will attract a majority of children, said Industries, Tourism and Investment Promotion Deputy Minister Arjuna Ranatunga after opening the New Zealand Milk, Sri Lanka's one million US dollars dairy drink factory at Biyagama on Friday. New Zealand Milk Ltd Managing Director Alastair de Raadt said that the opening of the new dairy drink factory was in the process of a new drink WAM with milk and fruit flavoured and added that the product had been a phenomenal success in other Asian markets before targeting Sri Lanka. He also said that it was the first product of its type to be available in Sri Lanka. Raadt said that WAM, the new drink, was an exciting drink that combined refreshment with nutrients, iron and choline which would be able to attract a huge market, especially children who were fond of nutritious drinks after school or exercise at any time during the day. MD Raadt said that the new WAM factory had also created as additional 18 full-time jobs bringing the company's total workforce to over 540 in Sri Lanka and added that WAM developed with children in mind would be able to cater to the drinking needs of children. |
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