Elevating Lifestyle - iStyle
Elegance. Beauty. Cutting edge technology and Integration. These are
a few things that rhyme synonymously with Apple products.
The iPod and the Macintosh Computer have not only created a small
market share for themselves in the tech arena, but they've also managed
to capture a decently dedicated loyalty crowd that sticks with the most
latest and up-to date Apple products with utmost allegiance.
![](z_mag-p04-Elevating01.jpg)
So for the enthusiasts, Apple is not a mere brand. It's a lifestyle.
A cult. And a lifelong religion.
We've seen a lot of iPod dealers and Mac distributors in our little
paradise island. But to become a priest in this cult, the dealer also
has to have an undenying faith towards the cult. That's how the Sunday
Observer Magazine got to be acquainted with a small but humble place in
the vicinities of Duplication Road.
When you enter the place the spaciousness and the incredibly white
background of the holy ground sets the mood for an incredibly liberated
experience. The Macintosh computers and laptops which are displayed are
completely free of charge to play around with and experiment.
![](z_mag-p04-Elevating02.jpg)
It's also a wifi hotspot so you can even check your mail or surf the
Internet while you're fooling around with the machines. It's won't be
long till you'll be drowned in the apple lifestyle....
"We want to make a statement without making a statement," says
Wijitha Wijesekera, the Stratergic Planning and Creative Director of
BTStores. "And because of that we've carefully selected a range of
products that elevate the person's lifestyle."
The place also provides you with the huge widescreen display that can
be used for learning apple software free of charge. Up to 9 people can
watch the video tutorials and they are assisted by Apple Product
Professionals.
"The thing about the Mac Operating system is that all the software
needed is already installed when you buy the computer," says Wijitha.
"The Intel Macs do allow you to enjoy the freedom of Windows and normal
PC software but getting to know Mac software is world of its own."
BTStores is also famous in school going crowd for the computer games
they allow to play via Local Area Networks and the upstairs LAN room
get's a little crowded after school time.
On a side they also have a selection they call the BTBooks and
BTMusik. According to Wijitha this is a very selective array of books
ranging from marketing, leadership to world issues and controversy,
while the music is also focused on a specific standpoint; lounge and
house.
BTStores is also a partner of Buisness Today Magazine and Explore Sri
Lanka Magazine which already puts them on top of a loyalty customer base
and according to Wijitha they also provide an excellent after-sales
service for the products.
To point out the obvious, all these detail add to the strangely
tempting cult of the Mac and iPod. Finally it seems that Apple products
have got themselves a worthy distributor.
RK |