Sony unveils D-SLR Camera Alpha 100

Sony Electronics Asia Pacific launched the D-SLR camera Alpha 100. Powered by Sony's breakthrough Bionz image processing engine and the 10.2 mega-pixel high resolution CCD, photographers can now achieve sharp, vivid and noise-free images in a compact, lightweight body.

With the Super SteadyShot anti-shake function built into the camera's body, the Alpha 100 prevents blurry pictures caused by inevitable hand and body movements. This unique anti-shaking function in Alpha 100 which is inherited from Konica Minolta, is compatible with the vast number of Alpha lens currently in the market.

Nimesh Udeshi, the Managing Director of Siedles (Pvt) Ltd said the other unique feature of Alpha 100 is the two methods to prevent dust. The low-pass filter on the CCD is treated with a special coating to minimise the static charge and the Super SteadyShot anti-vibration mechanism is also designed to activate automatically whenever the camera is turned off.

Moreover, shooting up to 750 photos in one charge, the Alpha 100 is powered by a high speed DDR-SDRAM that captures three frames per second continuously for moments not to be missed. Unlike other D-SLR cameras that require waiting time due to limited buffer memory during shooting, the Alpha 100 writes high pixel data instantly on to the memory card for immediate capture to allow unlimited advancement in continuous shooting in JPEG format.

Casey Teo, the Product Manager of Sony Electronics Asian Region said, "Sony is a leader in the digital imaging business, providing a comprehensive range of cameras to meet consumers' needs. Building upon our strong imaging technologies and design capabilities, we now extend Sony's expertise in digital imaging to a higher level by offering customers Sony's first D-SLR camera with exceptional features and design."