Renuka Group re-strategises with MTI

Renuka Group, the pioneer exporter of edible coconut products to over 55 countries, recently used the expertise of MTI Consulting to Re-strategise and Restructure the organisation. This consulting project involved over five companies, three manufacturing sites and more than 500 employees.

"Value added exports are a very important sector of our economy and MTI is pleased to be able to make a contribution to the development of the Renuka Group, a leader in this area," said Lasantha Abeywickama, Senior Consultant, MTI.

Mrs. Indu Rajiyah, the Chairperson of the Renuka Group said "Working with MTI has resulted in critically looking at our Agrifood Operations, whether it is cost savings, vertical or horizontal integration, looking beyond Sri Lanka's shores and has enabled our vision to be conceptualised and translated throughout the organisation.

MTI's project with the Renuka Group entailed a Re-strategising and Restructuring exercise spanning one year.

The development of the strategy was carried out by MTI's Senior Consultant Lasantha Abeywickrama, Business Analysts Sahan Kulatunga and Thiyagarajah Somasundaram using MTI's globally acclaimed 8S model and RSRS model. This project resulted in a fresh strategy for the reinvigorated group and a structure to support it. This was followed by an indepth six-month implementation program driven by MTI.

The Renuka Group Limited, the holding company consists of subsidiaries engaged in the Agriculture Based Food and Beverage Sector, Organic Plantations, Logistics, Portfolio Management and Property Development. Among them are BOI companies and a public listed company on the Colombo Stock Exchange.

The Renuka Group recently, launched their coconut milk powder, liquid coconut milk and desiccated coconut in the local market. Over 50% of products exported are under its own brands and include coconut milk powder, liquid coconut milk/cream in cans and aseptic packaging, fruit drinks and teas among others.

MTI Consulting is an international strategic management consultancy with operations in Bahrain, Dubai, UK, India, Austria, Pakistan, Sri Lanka, Mexico and Bangladesh. MTI has provided solutions to clients in over 250 projects in 30 countries across five continents.

MTI's consulting solutions include Strategic Planning, Re-Structuring, Marketing, Brand Management, Sales and Channel Management, and Service Quality.