Insurance through mobile phones

Sri Lanka's first personal accident insurance cover through mobile phones, an innovation that makes insurance easy and hassle-free was launched by Ceylinco Insurance and Dialog Telekom on Tuesday.

The insurance product titled 'eZ' easy insurance covers death and disabilities during personal accidents and customers can opt for an insurance cover up to Rs. 50,000 for a premium of Rs. 5 per month.

Dialog pre-paid subscribers can obtain an insurance cover by registering at a retail outlet and opt for cover from three premia ranging from Rs. 5 to Rs. 20 per month.

Dialog Telekom CEO, Dr. Hans Wijayasuriya said affordability and accessibility are key components that consumers look for in any product.

Innovations and value additions in the mobile telephone industry will help a wider sector to make optimum use of insurance.

Today consumers are mobile and they expect quick solutions to their problems. Insurance through mobile phones will help consumers who are on the move to call for assistance without difficulty, Dr. Wijayasuriya said.

Chief Executive Director, Ceylinco Insurance, Ajith Gunewardena said the insurance through mobile telephones was introduced as a corporate responsibility and believes it is an effective mode of taking insurance to people at minimum cost.

The personal accident insurance cover does not include accidents caused by natural disasters or violence.

The insurance cover for Dialog pre-paid customers only will be in the market from June 15.