PC Partner reinforces its leadership in the computer retail market

PC Partner, a SBU of the well-diversified PCH Holdings that deals in computer hardware and software, office automation equipment, restaurant, pharmaceuticals and healthcare products, consumer electronics, audio visual and event productions, international operations, automobiles and property development, has strengthened its position in the computer retail market with the expansion of their retail arm, PC Partner outlets.

PC Partner outlets are the one stop shop boutiques for items such as Notebook computers, PCs, computer peripherals, accessories, server systems, network and communications devices, Office Automation equipment, optical devices and storage devices.

The eight-year-old company PC Partner has increased its presence up to 15 locations in Colombo and the suburbs.

Inline with this they recently opened its IT Zone operation, entering into strategic partnerships with retails giants such as Arpico Supercentres and Keells Supermarkets. In addition they also have a partnership agreement with Dialog Telekom to provide Internet connectivity to their customers.

As the foremost supplier of computers and related accessories to the local market PC Partner has become the preferred supplier to many MNCs, NGOs and Government sector organisations.

General Manager of PC Partner Ravindra Jayasinghe said, "There is an exponential growth in the IT industry in Sri Lanka and we have witnessed a similar growth in PC ownership as well.

To facilitate this expanding market, we have improved our distribution channels with short lead times between order placing and delivery and introduced easy payment plans with banks such as HSBC, HNB, ICICI, Seylan and AmEx Credit cards.

Since we are dealing with all kinds of computer peripherals and accessories, we have noticed a heavy footfall into our outlets, most of them being repeat clients.

As we have signed up with well-known suppliers such as , Samsung, transcend, USRobotics and Microsoft while dealing in renowned brands such as Phillips, Gigabyte, Genius, US Robotics, C-net, Samsung, HP, Optoma, Kyocera and PCH Holdings' flagship brand ISO certified Panora, customers can choose from a variety of genuine products. In addition to these we are re-sellers for many other International brands such as Dell and Sony."

Talking about their unique competencies in this closely fought market, Jayasinghe said that their main focus is to give a superior customer service coupled with enhanced and upgraded service contracts, onsite services that promise value for money to all PC Partner customers.

To do this PC Partner has introduced process innovation from pre-sales points to after sales service points by adopting the latest customer service management techniques.

Also at their well stocked showrooms, customers can get a complete view of their product lines while experiencing their functions before they make the purchase decision.

In addition they have employed professionally qualified specialists of IT and related field to service customers at each and every contact point.

According to Jayasinghe, PC Assembly under the technical unit under the technical division assembles well over 1200 PC's every month.

"As the government and various academic and professional bodies have shown a strong commitment to ICT capacity building in Sri Lanka, we foresee a bright future for this industry and we are glad to state that PC Partner continuously innovate our products, services, strategies and channels to meet the growing demand." Jayasinghe said.