Panora Corporation goes global with Taiwan expansion

Panora Corporation Ltd. the first ever Sri Lankan PC assembling operation has entered the international business arena with the setting up of their first offshore operation in Taiwan, called Panora Taiwan.

The majority shareholder of Panora Taiwan is SHM Rishan, Chairman of PCH Holdings (Pvt) Ltd., while Edden Chien and Anderson Wu will be the overseas partners joined in as investors.

According to Rishan, the parent company of Panora Corporation, the objective of the regional expansion is to reach out to international markets mainly the Asia-Pacific region, Russia, Australia and New Zealand, Far East and Middle East and capitalise on the ever increasing and diversifying demand for IT products and services.

Rishan said, "Any business related to IT sector, whether it is software or hardware has become a very competitive trade, locally and globally.

To support our bottom-line, to enhance business scalability, to allow the free flow of industry related business practices and to bring in much needed foreign exchange to Sri Lanka while generating employment, we as local entrepreneurs should think beyond our horizons. Panora Taiwan was set up with these objectives in mind," he said.

At Panora Taiwan buying, selling, re-treading, importing and exporting IT related products will take place. Panora Taiwan will also act as PCH Holdings' International Procurement Hub and as its International Trading arm.

As the procurement hub, Panora Taiwan will represent PCH Holdings in the purchasing of computer peripherals and Panora items such as monitors, keyboards, mouse and casings, office automation machines such as Kyocera Mita photocopiers and Optoma projectors.

The overseas operation will help Panora Corporation to purchase accessories and peripherals cheaper, faster and to enjoy credit facilities, which are normally not given to foreign companies.