Advertising guru due here on Feb. 27
Prof. John Philip Jones, world renowned guru of advertising is due in
Sri Lanka on February 27 to address a gathering on the business of
building brands at the Cinnamon Grand Hotel.
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Prof. John Philip Jones |
Born in Britain, Prof. John Philip Jones is an American advertising
professor. He is an Economics Tripos from Cambridge University (i.e., BA
with Honours and MA). His professional career began as a market
researcher, engaged essentially in applied economics.
He spent 27 years in Europe as a researcher and then as a manager of
advertising campaigns on an international basis. He spent 25 years with
the J. Walter Thompson advertising agency. He was for eight years
responsible for the international advertising of one of the world's most
important global brands, Unilever's Lux Toilet Soap.
During his professional career, much of his work was focused on the
evaluation of advertising effects, and he has continued this activity
since he entered academia. He spent 27 years at the Newhouse School of
Public Communications, Syracuse University and was also an adjunct
professor at the Royal Melbourne Institute of Technology, Australia and
is a visiting professor at the Copenhagen Business School, Denmark.
He is the author of eight books and more than seventy articles in
major journals, both professional and general. In addition, he was
editor and part-author of a series of five major handbooks covering all
aspects of professional advertising practice, these were published in
1998-2000. They comprise more than 2,000 pages - the largest individual
body of work ever published on advertising. |
