'Puppy Love' on Valentine's Day

EMBARK, the Corporate Social Responsibility (CSR) initiative spearheaded by Otara Gunewardene, will wager that "Puppy Love" which will be on everybody's minds this Valentine's Day, as it uses this universal celebration of love to promote the cause of finding homes for stray puppies.

The EMBARK's "Puppy Love" program, in conjunction with the AWPA (Animal Welfare and Protection Association) has been launched in-store at ODEL's flagship outlet at Alexandra Place online at www.odel.lk and even on the popular social networking site Face Book, and will attempt to appeal to people's hearts this season, thus getting them to adopt a puppy.

With an ultimate goal of finding long-lasting and responsible homes for stray puppies, this long-term initiative by EMBARK invites the community to get involved in finding homes by asking them to choose those best suited to receive a puppy.

"Puppy Love" will also ensure that the adoption program will be carried out in a responsible manner by requiring that those adopting puppies take the extraordinary step of signing a "Responsible Dog Ownership Form", which obligates them to take responsibility for all aspects of the puppy's care.

The agreement also specifies that new owners will have to commit to random visits by members of the AWPA where they will ensure the puppy's well-being and monitor its adjustment to new surroundings.

If there is any reason for concern, the agreement entitles the AWPA to return the puppy to the shelter.