ITB to project Lanka as 'A land like no other'

by Hiran H. Senewiratne

Sri Lanka Tourism will re-introduce the island destination in keeping with their familiar and much loved theme "A land like no other' at the International Tourism Exchange (ITB) from March 5 to 9 at Berlin in Germany.

ITB is considered the largest global event for the Travel Industry promoting domestic, inter-regional and International travel throughout the world. More than 50 organisations including leading travel, tourism and leisure sector companies will participate.

These companies will organise major campaigns during the event to promote Sri Lanka as a safe travel destination in the region, a top official of Sri Lanka Tourism said. This year the Sri Lanka stall will be more open and inviting to the visitor having adopted an open concept enabling visitors to make easier and more intense contacts with Sri Lankan trade representatives as well as some of the varied attractions of the island nation.

There will be common area booths arranged in a more relaxed atmosphere with lounge areas for meetings and discussions with various attractions of the island depicted on large blow-ups suspended high from the ceiling. The usual facilities for one-to-one meetings and Internet access for the exhibitors to download their e-mails direct at the pavilion will be provided.