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DateLine Sunday, 11 May 2008

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FedEx Express ranked ninth in UK Business Superbrand list

FedEx Express, the world’s largest express transportation company and a subsidiary of FedEx Corp. (NYSE: FDX), was ranked ninth in the UK Business Superbrands list in 2008. The Business Superbrands’ ranking is based on an evaluation of a company’s service quality, reliability and distinction.

This award is therefore a reflection of the outstanding strength of the FedEx Express brand and associated brand values. FedEx Express is also the only company representing the transportation industry in the top 20 Business Superbrands, making it the brand leader in its field.

FedEx Express has built its brand through a real focus on its employees; investing in people to deliver the best service to customers and maximise profits.

Corporate reputation is vital in today’s competitive business environment and having a strong brand has been a key factor in FedEx Express success.


Qatar Airways unveils new corporate look

Qatar Airways is promoting its new routes for 2008 with a new-look exhibition stand and show-stopping entertainment at the ATM, Middle East’s premier travel trade event in Dubai.

A dramatic video wall is the central feature of the new 200sqm two-tier stand at the Arabian Travel Market (ATM) providing visitors with a visual glimpse of the airline’s award-winning facilities.

With the recent launch of flights between Doha and the southern Chinese city of Guangzhou (March 31) and the start of new non-stop services from the Qatari capital to Kozhikode (formerly Calicut) in southern India on June 15, and Houston in the United States coming on line from November 10. Qatar Airways has great entertainment at its exhibition stand to reflect the new destinations.

Qatar Airways’ new corporate look is also being unveiled at the four-day show, where the airline is exhibiting its long-haul First Class seat and a model of the New Doha International Airport, which is scheduled to open in 2010.

Visitors will also use interactive touch screens on the stand to browse through Qatar Airways’ new inflight entertainment system - Oryx Entertainment, Multiplex in the Sky’ - currently onboard its Boeing 777s. Qatar Airways is among a select-few airlines to adopt the Panasonic eX2 system - the most comprehensive inflight entertainment system in the aviation industry today offering more than 700 audio and video options.

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