Book to mark CInstM's 25th anniversary
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Senior member of CInstM Dr. Ranjan Madanayake presents the first
copy to the High Commissioner for Canada, Ms. Angela Bogdan.
(Left) while Senior Member and Director of CInstM, Prasanna
Perera looks on.
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The Canadian Institute of Marketing published a book titled Marketing
Perspectives, A Collection of Essays by Professional Marketers to mark
its 25th anniversary.
The book comprises a collection of articles by members of CInstM that
appeared over the years in CInstM journals.
A team of Marketing Professionals from Canada and a few other
countries were selected to compile and edit the issue. Veteran Sri
Lankan Marketer and Senior Member of CInstM, Dr. Ranjan Madanayake was
appointed the Team Leader. The book was printed in Sri Lanka by Tharangi
Printers and shipped to Canada by Capitol AEI (Pvt) Ltd., a
representative of DHL Global Forwarding, under the supervision of Dr.
Madanayake.
Two of them who are well-known Sri Lankan writers and veteran
Marketers are also co-authors and co-editors of the book. Dr. Madanayake
is an Author and Co-author of five books both here and abroad. |
