Browns, Havells to cut cost of electrical items

by Jayampathy JAYSAINGHE

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Brown and Company entered into an agreement with Havells India Ltd, an Indian conglomerate to introduce a range of cost cutting electrical equipment such as fans, cables and lighting systems into the Sri Lankan market.

Vice President Havells India Ltd, Vijay Malik said Havells India was floated five decades ago by a person named Guptha, a school teacher with a vision. He secured companies for Havells India Ltd, from year 2000.

“We have eleven locations in India to manufacture industrial and household products. The company’s growth rate was around 30-40 percent every year.” he said.

Havells India secured a conglomerate named Sylvania which has offices in 42 countries. Havells India has 91 offices and 20,000 distributors all over the world.

It has some 8000 professionals working for them. “We were the first to bring in energy saving products which consume 30 per cent less electricity with less lead content than other products,” he said.

Ranked among the top electrical and power distributing companies in India, Havells manufactures a range of electrical products from cables to switch gear, lighting systems and fans, while adhering to environmental norms.

Havells secured portfolios of several companies such as KEMA (Holland) CE (Europe) ASTA (UK) SIRUM (Malaysia) SPRING (Singapore) TSE (Turkey) SNI (Indonesia) ISI (India) for the manufacture of industrial products.

Director, Brown and Company PLC Ajith Devasurendra said Browns in the 50’s and 70’s was a blue chip company that provided quality goods for customer satisfaction.

“With products from Havells India, we want to give our customers, an electrical fan that reduces wattage between 30-40 per cent.

He said the company has diversified its product range by going into sugar cultivation and dairy products that could save much needed foreign exchange.

Chaminda Ediriwickrama, General Manager, General Trading, Brown and Company PLC, Suresh Tissaaratchy, General Manager, Brands and Corporate Affairs, Brown and Company PLC, Vijay Malik, Vice President, Havells India Limited, Rajesh Ramakrishnan, Asst. Manager, International Business, Havells India Limited participated.