Reckitt Benckiser launches Magic Clean campaign

Kitchen surfaces, fridges and sinks can lead to food poisoning if not cleaned properly, said Dr Shiromala Fernando at the launch of the Magic Clean campaign of Reckitt Benckiser.

She said that the main reason for this is the lack of awareness.

One-third of the children who attend the OPD are suffering from Asthma which can be easily eliminated by mopping and sweeping the floors. Open racks where dirty clothes are hung are resting places for mosquitoes. Once they attack a person they need a time to rest and dark coloured clothes and curtains are ideal for this purpose.

Wet clothes and towels are breeding grounds for bacteria which leads to skin diseases while wet shoes and socks too spread skin diseases, said Dr Fernando.

Harpic and Lysol are two of the leading cleaning and disinfectant brands from Reckitt Benckiser.

The Company launched the 'Magic Clean' campaign to generate awareness and educate consumers about the importance of a germ free home.

There is a belief that a surface that looks clean is also germ free. however, studies in different countries have shown that the surface that looks clean can be infected with a high level of germs. Without using a proper cleaning product - it is not possible to remove the germs, which may lead to various germ borne diseases.

The "Magic Clean" Campaign, under the umbrella of two world-famous brands - Harpic and Lysol, was launched in Ratmalana in August this year where trained teams visit households and educate consumers on the importance of cleaning and disinfection.

They also demonstrate the proper use of Harpic and Lysol on different surfaces to get a hygienic, clean and germ free surface. Reckitt Benckiser's Managing Director for Sri Lanka, Reazul Chowdhury said "The findings in different countries highlight the low awareness of hygiene amongst households.

The objective of this campaign is to educate consumers on proper cleaning methods through our trained experts and ensure that Sri Lankan consumers take conscious efforts in making their houses germ free. We are there to support the consumers with two world leading brands in surface cleaning - Harpic and Lysol."

"Through our Magic Clean Campaign, we are committed to reach out to more and more households and hence intend to roll it out to other parts of the country in the coming months," said Marketing Director of Reckitt Benckiser, Sri Lanka, Zakaria Ahamed.

Brand Manager Surface Care Category, Shenali Wickramaaratchi said, "It is our intention to take this program islandwide and convey the message that proper cleansing and the use of adequate sanitary and disinfecting products is essential for the family's health and well-being". SG