Cargills Food City takes investment to the East

Cargills Food City is intensifying its investment in Eastern Sri Lanka to mark its 25th anniversary celebrations. Chief Executive Officer of Cargills (Ceylon) PLC, Ranjit Page said the company is investing over Rs. 150 million in the East.

"The first of our 25 new outlets being launched as part of the anniversary celebration opened in Batticaloa. We are opening our second new outlet in Trincomalee.

Ampara is also in the list. It is important for corporates to take their businesses to this region to bring about economic development in these areas.

Cargills has therefore taken the initiative of investing in Eastern Sri Lanka and share our success of the last 25 years with the people of the East," he said.

Taking Cargills Food City to the East will also bring the dividends of the Cargills Business model to the region through which the market would directly reach farmers and smallholder entrepreneurs in the area. "Cargills currently partners thousands of farmers and smallholder entrepreneurs through its unique backward integration system.

Cargills Food City uses its widespread retail network covering 148 locations, coupled with its direct link with the agricultural community and small and medium entrepreneurs to bring affordable and nutritious food to all Sri Lankans. Now the people of the East can be a part of this sustainable approach which would contribute towards uplifting the living standards of consumers, farmers and entrepreneurs,” Page said. Cargills first ventured into organised retail in 1983 and changed the norm by taking what was traditionally an ‘affluent’ focused business to the masses. Today this strategy has accrued benefits to not only the company’s shareholders but its consumers as well as local communities. The opening of 25 new outlets to mark the Cargills Food City 25th anniversary celebrations would be accompanied by the Doren Dorata Road show partnered by Sirasa FM which would cover 360 locations in 60 days.