Delmege Distributors builds non food product portfolio
Delmege Distributors [Pvt] Ltd. (DDPL), a subsidiary of the Delmege
Forsyth Group of Companies and one of Sri Lanka's leaders in the
marketing of branded packaged food products, specialising in retail and
wholesale distribution and brand marketing, in a move to further expand
their product portfolio to include non food product items as well,
entered into an agreement with Print Xcel (a subsidiary of Ratna Book
Publishers) recently.
CEO Delmege Distributors, Dinesh Nalliah said, DDPL will excusively
distribute single rule and square rule exercise books under the brand
name Ratna exercise books.
"We hope to introduce these exercise books which will be available in
80, 120, 160 and 200 pages in time for the new school year".
Nalliah said the exercise books are made of high quality 60 GSM paper
imported from Indonesia, with a range of colourful and contemporary
covers.
"Delmege Distributors are keen to expand their non food products
portfolio and we decided to commence this with stationery products for
which there is always a demand".
Nalliah said that Ratna Book Publishers had been in the publishing
and printing business for over 50 years and together with DDPL were keen
on expanding their product portfolio.
With its long established and reputed history, Delmege Distributors
has an islandwide distributor network with comprehensive reach servicing
different channels such as traditional trade, modern trade, food service
and non-conventional channels such as cinemas, clubs and other outlets.
The Company represents global brands in addition to marketing many of
their own and is an accepted and favoured household name.
"Delmege Distributors has established itself as one of the most
reputed and efficient FMCG distributors and with our entry into the non
food products market as well, DDPL will further increase their product
portfolio whilst catering to a new and ever widening market segment",
said Nalliah. |