Ceylinco Insurance tops SLIM People's Awards for third year

Ceylinco Insurance was selected as the Most Preferred Insurer by the people of Sri Lanka, for the third consecutive year, at the recently concluded People's Awards, conducted by the Sri Lanka Institute of Marketing, in association with Neilsen, a world renowned market research agency.

The People's Awards recognise companies for their standing and stature in the minds of the people.

It was an honour for Ceylinco Insurance to be recognised as being the preferred choice of the people, said Assistant General Manager for Marketing of Ceylinco Insurance - General, Senaka Rajapakse. "For us, it is a clear indication of our ability to be close to the people, understand and speedily respond to their needs. Also, having won the award for three consecutive years, we are assured of the immense trust the Sri Lankan people have placed in us, as a Sri Lankan company.

We have always strived to maintain customer focused, innovative thinking, in developing our products and services.

The On The Spot Claim Settlement methodology, which is now recognised as an industry standard setter, is one such product.

We believe the award was made possible through our key strengths - the high level of service standards we maintain, and the speed with which we serve our customers, which enable us to stay very close to the hearts and minds of the public.

We take this opportunity to thank our customers, shareholders, and the people of Sri Lanka for this magnanimous gesture," Rajapakse said.

Ceylinco Insurance has many laurels among its long list of accolades - as recently, the Ceylinco Insurance Brand was selected as the most valued insurance brand in Sri Lanka, with a brand value of Rs. 6.9 billion and an enterprise value of Rs. 25 billion.

The Ceylinco Insurance Brand was also selected as the sixth most valued brand in the entire country and the company was assigned a Brand rating of AA- by Brand Finance PLC of UK.

Ceylinco Insurance is the only company to receive the much coveted award for the Most Innovative Insurance Company in Asia not once, but twice - in 2003 and in 2006.

Rajapakse said that the very basis of the On The Spot Claim Settlement methodology had the customer keenly in focus. Today, On the Spot Claim Settlements, introduced by Ceylinco Insurance, has proven tremendously beneficial to the people of Sri Lanka.