Bharti Airtel's innovation will delight customers
By Lalin FERNANDOPULLE
[email protected]
Bharti Airtel will be committed to provide the best products and
services with a focus on innovation that will delight Sri Lankan
customers, said President-Mobile Services, Bharti Airtel Ltd., Sanjay
Kapoor.
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Peter Spirig |
He said driving affordability and availability of services is one of
the top concerns of the company's marketing strategies in the country.
Bharti Airtel, the flagship company of Bharti Enterprises India will
launch its services in Sri Lanka shortly under the Airtel brand.
Kapoor said the company will offer a wide range of facilities to its
local and international customers at a competitive price to ensure value
for money for the services.
Airtel will invest approximately US$ 200 million in the Sri Lankan
market to set up and expand its services. The investment will span five
years from the award of the licence in April 2007.
"The company will use a major share of the investment in the initial
12-18 months as it will be the time to aggressively set up operations",
he said.
Bharti has a talented and diverse team which has done a great job in
setting up operations.
The company works with world renowned partners such as IBM for
Information Technology and Huawei for the network. "Bharti since its
inception has been in the forefront of technology and has steered the
course of the telecom sector in India with its products and services",
Kapoor said.
Bharti Airtel is India's largest integrated and first private telecom
services provider with a footprint in all 23 telecom circles.
The Bharti Group has a diverse business portfolio and has created
global brands in the telecommunication sector.
The company recently forayed into retail business under an MoU with
Wal-Mart for the cash and carry business.
The company operates three business units, mobile services, Airtel
telemedia services and enterprise services. The mobile business provides
mobile and fixed wireless services using GSM technology across 23
telecom circles. |
