Munchee wins Brand of the Year for third time

Ceylon Biscuits, a leading confectionery marketer and exporter made a clean sweep at SLIM Brand Excellence 2008 when it won the coveted Brand of the Year award for its flagship Munchee brand, and seven other awards across five categories for its biscuit, chocolate and cake brands.

Munchee demonstrated again why it is regarded as a well loved and most successful brand in Sri Lanka and abroad when it won Brand of the Year (Gold), Product Brand of the Year (Gold), Export Brand of the Year (Gold), CSR Brand of the Year (Gold) and Local Brand of the Year (Silver), with its most popular variant Munchee Super Cream Cracker winning the Bronze in Product Brand of the Year.

Winning across diverse categories such as Export Brand of the Year and CSR Brand of the Year, in addition to the main product marketing categories, showed that Munchee had graduated to the realm of a mega brand that not only captures global markets but also integrates social responsibility. Its sister brands Tiara cakes and Ritzbury chocolates won the Silver and Bronze in the Innovative Brand of the Year category.