Maliban consumer wins Rs.2.5m Cream Cracker promotion
Maliban launched an islandwide promotion whereby anyone who sent five
Maliban Cream Cracker wrappers to the Maliban head office was entitled
to take part in a draw.
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From left: Ms Kumerini Candappa, Head of Marketing, Alan
McPherson, HR Consultant, Ravi Jayawardena, CEO, the winner,
D.S.P Perera and his family, A.G. Wimalasiri, Senior Director,
A.G.T.D Samaraweera, Director, Lukshman Weerasuriya, COO,
Shanaka Wikramapala, Director, Maliban Biscuit Manufactories. |
The winner of the grand draw would be the lucky recipient of either a
brand new Suzuki Swift car or its equivalent in cash.
The winner, D.S.P. Perera of Yakkala, who opted for a cash prize
instead of the car received Rs 2.5 million from Director, Maliban
Biscuit Manufactories, A.G.T.D Samaraweera at a ceremony at the Maliban
head office in Ratmalana.
The promotion was launched for several reasons. "The new Maliban
Cream Cracker has been a resounding success with our customers and we
wanted to reward them for their loyalty towards the Maliban brand,
whilst further attracting new customers", said Samaraweera.
"Great brands were founded on a simple promise, in short - Hitha
Pirenna. A believable positioning statement, coupled with focused and
intense execution.
One generally eats a Cream Cracker as a hunger stopper, it is an in
between meals product. However, Maliban Cream Crackers focus on the
satisfaction one gets when consuming the biscuit; Hitha Pirenna; a
promise which has been more than fulfilled, judging by the reaction of
the consumer towards this product. "
Apart from the grand draw, since the launch of the promotion in
September there have been weekly draws with Maliban Cream Cracker
consumers winning refrigerators, washing machines, grinders, microwave
ovens and gold sovereigns.
According to Samaraweera, the Company's key strength right throughout
its long history has been its emphasis on quality.
"From the inception Maliban has focused on quality which has in turn
built trust and loyalty among generations of consumers.
This has been made possible because the House of Maliban has always
been a brand close to the consumers' heart and the success of this
promotion is a further reinforcement of our commitment to giving the
consumer a quality, great tasting Cracker which is on par with any
international product". |
