Zam Gems introduces Premium White gold range

Zam Gems introduced the Premium White Gold range of jewellery to the local market.

White Gold which first became popular in the 1920's was an alternative to Platinum jewellery, thus making it more affordable. The trend soon became popular around the globe and it caught on in Sri Lanka and since then white gold has become extremely popular and the demand is on the rise.

White Gold jewellery has also become extremely fashionable and many stars are seen on the red carpet adorned in fine jewellery set in white gold. It is also popular among teenagers as trendy and modern designs look extremely attractive when it is set in white gold.

Zam Gems has been providing Sri Lankans and overseas customers with the best quality in gem stones and jewellery, White and Yellow Gold for over three decades.

The white gold in the market today is off-white or with a yellowish tinge to it. Therefore, it requires Rhodium plating to get the desired look. Due to the daily wear and tear of the jewellery as it comes in to contact with various chemicals, such as perfume, cremes, lotions and sweat, the plating will wear off after a while and will need re-plating.

The advantage of the new "Premium White" is that it is pure white.

It does not change its colour and therefore requires minimal or no Rhodium plating.

"The advanced technological methods we are introducing will give white gold jewellery a whole new dimension as you will have the highest quality and highest level of visual appeal as well", said Managing Director of Zam Gems, Ahsan Refai.

"Although gold is naturally yellow, it can be changed and made into a variety of colours, such as pink or rose gold, purple gold or even green gold, according to any trend or fashion the customer will desire.

These colours are manufactured with different metal alloys being mixed with yellow gold.

The only exception is 24 kt gold which is always yellow", said Refai.