"Hello Sri Lanka" says Airtel
Bharti Airtel Lanka (Pvt.) Ltd, a subsidiary of Bharti Airtel - one
of the leading integrated telecommunications service providers in Asia,
launched its mobile services in Sri Lanka under the Airtel brand. The
services have been launched on a state-of-the-art 3.5G network.
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The first sim being handed over to Chairman Abans Group Aban
Pestonjee by Bharti Airtel Chairman and MD Sunil Bharti Mittal.
Director Bharti Enterprises Rajan Bharti Mittal, President
Mobile Services Bharti Airtel Sanjay Kapoor, CEO Bharti Airtel
Sri Lanka Amali Nanayakkara and Bharti Airtel Mobile Services
Executive Director K. Srinivas look on. |
Chairman and Group CEO Bharti Enterprises Sunil Bharti Mittal said
that they have already created a small storm since the tariffs of
mobiles were brought down drastically with their announcement to enter
the Sri Lankan market and our plan is to create momentum. He said that
it took them longer than planned to enter the market, but are extremely
happy and overwhelmed by the response received from the public of Sri
Lanka. We want to become the market leader in the shortest possible
time, said Mittal
We have always believed in undertaking business projects that are
transformational and have a positive impact on the society at large.
Bharti Airtel has also set global benchmarks in telecom services, be it
their unique business model based on outsourcing or innovative products
and services." "We are delighted to be given this opportunity to serve
the people of Sri Lanka and contribute to the growth story of the
country. It will be Airtel's sincere endeavour to drive affordability in
the Sri Lankan market and empower more people to experience the benefits
of mobile Internet and telephony. We are confident that with our
experience of serving around 88 million customers, we will make a
positive impact on the telecom landscape of Sri Lanka." Bharti Airtel
plans to invest around USD 200 million in its Sri Lanka operations. In
just over a year, the company has commissioned a sizeable
state-of-the-art network. This is the fastest network roll-out of its
scale by any mobile operator in Sri Lanka. This will enable Bharti
Airtel to fulfil its promise of providing world-class mobile services at
affordable rates to customers in Sri Lanka.
Brand Ambassador Bharti Airtel Sharukh Khan attending the Golden
globe Awards in California took time off from his schedule to address
the media and say Hello. Ms. Amali Nanayakkara, CEO, Bharti Airtel Lanka
said: "We are excited at the prospect of providing customers with
greater affordability and superior services as the newest mobile
operator in Sri Lanka. Our product offering to customers will also usher
in an era of simplified tariffs and customer experience. Bharti Airtel
is grateful to all its strategic partners and regulatory bodies
including the Telecommunications Regulatory Commission of Sri Lanka for
enabling a speedy and efficient launch."
The mobile services from Airtel are available with the number prefix
075. Airtel launched a suite of innovative services and redefined
affordability by offering attractive call rates.
Airtel's simple tariffs liberate the customer from the concept of
peak and off-peak call rates by offering standard tariffs throughout the
day and allowing them to speak freely. For the first time, Sri Lankan
mobile customers will not have to bother about within network and
outside network calls concept as Airtel will offer uniform call charges
to any network.
The company will also offer unique and customer relevant Value Added
Services. |
