"Hello Sri Lanka" says Airtel

Bharti Airtel Lanka (Pvt.) Ltd, a subsidiary of Bharti Airtel - one of the leading integrated telecommunications service providers in Asia, launched its mobile services in Sri Lanka under the Airtel brand. The services have been launched on a state-of-the-art 3.5G network.

Chairman and Group CEO Bharti Enterprises Sunil Bharti Mittal said that they have already created a small storm since the tariffs of mobiles were brought down drastically with their announcement to enter the Sri Lankan market and our plan is to create momentum. He said that it took them longer than planned to enter the market, but are extremely happy and overwhelmed by the response received from the public of Sri Lanka. We want to become the market leader in the shortest possible time, said Mittal

We have always believed in undertaking business projects that are transformational and have a positive impact on the society at large. Bharti Airtel has also set global benchmarks in telecom services, be it their unique business model based on outsourcing or innovative products and services." "We are delighted to be given this opportunity to serve the people of Sri Lanka and contribute to the growth story of the country. It will be Airtel's sincere endeavour to drive affordability in the Sri Lankan market and empower more people to experience the benefits of mobile Internet and telephony. We are confident that with our experience of serving around 88 million customers, we will make a positive impact on the telecom landscape of Sri Lanka." Bharti Airtel plans to invest around USD 200 million in its Sri Lanka operations. In just over a year, the company has commissioned a sizeable state-of-the-art network. This is the fastest network roll-out of its scale by any mobile operator in Sri Lanka. This will enable Bharti Airtel to fulfil its promise of providing world-class mobile services at affordable rates to customers in Sri Lanka.

Brand Ambassador Bharti Airtel Sharukh Khan attending the Golden globe Awards in California took time off from his schedule to address the media and say Hello. Ms. Amali Nanayakkara, CEO, Bharti Airtel Lanka said: "We are excited at the prospect of providing customers with greater affordability and superior services as the newest mobile operator in Sri Lanka. Our product offering to customers will also usher in an era of simplified tariffs and customer experience. Bharti Airtel is grateful to all its strategic partners and regulatory bodies including the Telecommunications Regulatory Commission of Sri Lanka for enabling a speedy and efficient launch."

The mobile services from Airtel are available with the number prefix 075. Airtel launched a suite of innovative services and redefined affordability by offering attractive call rates.

Airtel's simple tariffs liberate the customer from the concept of peak and off-peak call rates by offering standard tariffs throughout the day and allowing them to speak freely. For the first time, Sri Lankan mobile customers will not have to bother about within network and outside network calls concept as Airtel will offer uniform call charges to any network.

The company will also offer unique and customer relevant Value Added Services.