Training for advertising professionals

The Sri Lanka Professional Advertising and Creativity School (SPAACS), continues their line of successful specialised sessions in February and March with three more workshops focusing on English Copywriting, Public Relations and Media Management.

The course on English Copywriting will be conducted by Rajiv Wirasinha, on March 14. Rajiv currently functions as a Partner/Director at Heensare and has been in such agencies as Grants, JWT, Lintas and Phoenix . The session will focus on bringing the idea to life through language.

The specialized session on Public Relations will be conducted by Jayantha Sittampalam, Managing Director, Cameron Pale and Medina on March 7. There will also be a specialized session on Media which focuses on the Sri Lankan Media Scene, Media Planning, Buying and Evaluation on March 21.

As the leading academy solely dedicated to the field of advertising, SPAACS focuses on training a new generation in the basics of the industry through a course titled "An Introduction to Advertising". Seeing the success rate and demand for this course that is already running well into its third batch, there will be a new weekend batch launched in "An Introduction to Advertising" on February 28, while the weekday batch will start on March 24. Registration has commenced for the daytime batch as well as the evening batch of the course created especially for those who aspire to be in Client Servicing (Account Management) titled "A-Z in Client Servicing" will also be started on March 2.

With many more courses in development, specialised sessions at SPAACS will help advertising professionals and those in related fields like marketing, media and public relations around the country fine tune their skills.