Sri Lanka Tourism launches “small miracle”

Hiran H.Senewiratne in Berlin

Sri Lanka Tourism launched the newest brand “Small Miracle” at the International Tourism Exchange (ITB), which is considered as the largest global event for the travel industry.

The Sigiriya Rock fortress

The unique feature this time is that an excessive media campaign is organised throughout Germany to promote Sri Lankan tourism during the event, in keeping with the new soft launch, said the Chairman of Sri Lanka Tourism Bernard Goonetilleke.

Sri Lanka Tourism has also appointed a new German Pubic Relation (PR) Company Newsplus, to promote Sri Lankan tourism aggressively in target markets.

Apart from that Sri Lanka Tourism stakeholders participated at this event with a strong delegation with 40 companies, he said.

He said that under the new branding all communication materials would be revamped accordingly and this also includes the web site.

Further, Sri Lankan Tourism web site is also upgraded to support the new move. Chairman Goonetilleke also said the reason being Sri Lanka has branded as the “Small Miracle” because within a small land area it has everything to offer for tourists, value for money.

Therefore it also could be considered as the value for money destination. Goonetilleke said the local trade visiting the ITB includes hoteliers, travel agents and others in tourism related services.

Despite the security concerns in the North and the East of the country, the actual tourist areas remain safe for tourists and the positive approach of the travel trade is made obvious by the continued participation at crucial professional events such as this.

There have been various exciting new ventures, attractions and opening of exclusive resorts and hideaways happening in Sri Lanka tourism scene during the recent years, he said.

Varied attraction

Sri Lanka tourism and all the partners spoke of the varied attractions, the island could offer such as the well-known Sri Lankan hospitality and the Sri Lankan smile to the German and European travel industry.

The total area covered by the pavilion of Sri Lanka (without SriLankan Airlines) is 268Sqm.

This year Sri Lanka stall appeared more open and inviting to the visitors enabling them to make easier and more intense contacts with the Sri Lankan trade representatives.

In addition to the separate booths, a arranged for the exhibitors in a more relaxed atmosphere, specially demarcated area for Small and Medium Enterprises (SME) was also provided.