Maliban introduces new products for Avurudu

At a time when the world’s biggest shops are putting up shutters due to the economic downturn, Maliban, with a strong sense of business stability, launched their newest product-line on Thursday, April 2 at their Ratmalana factory premises as an innovative step in their marketing strategy.

At the launch of new innovations at Maliban from left: Malith de Silva, Brand Manager, A. G. T. D. Samaraweera Director, A. G. R. Samaraweera, Chairman, Maliban Biscuits Manufactory, Ratmalana. Pic: Chinthaka Kumarasinghe

Maliban introduced five new products namely, Maliban Sorties, a 400g pack of vitamin enriched biscuits targeting the mass market, economically priced at Rs. 100 while Maliban Snacker adds to their already popular savoury family with two exciting flavours of Cheese and Chillie and Masala with a spicy hot taste that’s bound to be a party favourite.

Nutritious

Maliban Family Selection, a new product ideal for any time and any occasion,introduces a gift pack of 150g at Rs. 75 Yet another new product Maliban Season’s Assorted Cookies come in a 260g bigger pack is priced at only Rs. 175 makes Avurudu `giving’ quality, purse easy and affordable. A handy Cream Cracker pack containing five nutritious biscuits is yet another new innovation, ideal as a snack, a kid’s tea-time meal, or even as a bite to supplement a delayed meal. Priced at just Rs. 10 for a 25g mini-meal in a-pack, no Sri Lankan needs to go hungry now. Maliban which came in to being as a wayside tea kiosk in 1926 has grown into a confectionery business of stature, leading the way in quality driven goodness, with a history going back to eight decades.

Arrives at 5.30 a.m.

Maliban Biscuits have, from the inception maintained their quality standards under its Founder Chairman, A. G. Hinniappuhamy. Today the current Chairman A.G.R. Samaraweera continues to sustain the traditions with the same zeal and passion for goodness. Leading from the front the Chairman arrives at 5.30 am every morning to act as a voluntary ‘food-taster’. The production begins only after he had approved that the quality is in keeping with the traditional taste of goodness synonymous with Maliban quality.

His theory is what is not good enough for him and his children, cannot leave the gates. “Maliban maintains uncompromising taste from generation to generation because that is our identity and that makes us stand tall in the crowd,” said Ravi Jayawardena, CEO, standing up for Maliban.