Triad launches Api

Triad tells the story of its first 15 years in celebration of its 15 years in advertising, Triad has launched Api - a coffee table book chronicling the agency's passage to becoming Sri Lanka's Number One agency. From its very title Api, the book is themed on the strongest element in the fabric that is Triad - a strong sense of family and teamwork. It takes the reader on a journey through Triad's work, and the men and women behind the scenes. The book has been designed, written and produced entirely by resources within Triad - a truly home-grown effort that stands testament to Triads can-do spirit.

Historic value

The book is of much historic value as it captures a vibrant industry's fortunes in an unconventional preface, which traces the evolution of advertising in Sri Lanka and Triad's role within it. The book presents a selection of Triad's must-see work over the years - the analysis of which reveals the quantum growth experienced by the agency within fifteen short and eventful years. Also presented are case studies of two of Triad's most successful campaigns Rata Perata and Api Venuwen Api which are considered watershed events in local advertising history. Triad has from inception strategically positioned itself as Sri Lanka's National Agency, and has steadfastly stood by this conviction. The remarkable feature of the presented work is that it reflects a bevy of local brands growing steadily over the years in tandem with Triads momentum.

Greatest tribute

This perhaps is the greatest tribute the humble agency will pay itself - that it has been much more than an advertising agency to these clients, by being a true partner and friend who is inexorably linked to the brands and their welfare. The agency's living mantra of 'Sri Lanka Can' is evident in every step of the way in its willingness to learn from others and accept responsibility for its own mistakes in the early years and in the later ones, in the authority of its insights, novelty of its ideas and the finesse of its crafting. The book, released for private circulation, will be made available at several libraries and resource centres to enable students and enthusiasts of the industry to study the paradigm shifts of Sri Lankan advertising, over Triad's first fifteen years.