Coca-Cola launches Minute Maid Mango

Coca-Cola Beverages Sri Lanka launched Minute Maid Mango, its latest innovation under the Minute Maid umbrella - the world's leading juice and juice drink brand.

Minute Maid Mango is a naturally refreshing Mango flavoured juice drink which offers an unmatched taste experience to consumers due to the presence of real "Mango Pulp" offering a tangy taste and natural goodness.

The communication for Minute Maid Mango is best captured by the tagline - "Mango Buddy - the newest buddy in town".

Minute Maid Mango has been initially made available in 200 ml returnable glass bottles (RGB). The plan is to roll out new pack sizes subsequently in the next three months. This latest innovation after Minute Maid Orange by Coca-Cola is targeted at young adults who are on the lookout for a naturally refreshing, juice drink. The launch of Minute Maid Mango is further supported by an intensive consumer activation program including the airing of a TV commercial, large scale sampling sessions, out-of-home (OOH) media and road shows across the country.