Toyota enters truck market

Partners with global giant Hino, Toyota Lanka, the sole distributors for Toyota motor vehicles in Sri Lanka, announced their entry into the local truck market with the launch of HINO trucks. Hino Motors, a globally renowned brand in design excellence and superior engineering in the truck market, is a subsidiary of the Toyota Motor Corporation Japan and has a presence across markets in the Americas, Africa, Europe, Asia and Australia.

In today's rapidly changing business environment logistics play a key role in the success of any business. Designed and manufactured in Japan, Hino trucks are renowned for their fuel efficiency, superior comfort, specialised safety features and adherence to global environment standards. Such features have made Hino the logical choice for those seeking long term reliability and cost efficiency. Toyota Lanka, who has been appointed the sole distributor for "Hino" trucks, would be introducing light (300 series) and medium (500 series) duty trucks. The HINO 300 series delivers low emission levels and environmental compliance in addition to superior economic efficiency through reduced fuel consumption, while the HINO 500 series delivers a broad range of benefits including excellent environment-friendliness, economic efficiency, superior driving performance that contributes to excellent operation rates and loading capacity that improves the quality of transportation operations.

Toyota Lanka plans to introduce heavy duty 700 series trucks in the future.

Commenting on Toyota Lanka's partnership with Hino, Senani Perera, General Manager - Toyota Lanka said, "Toyota Lanka is delighted to reach another milestone by entering the Sri Lankan truck market and offering customers in that sector the epitome of quality and efficiency - Our aim is to enable quality conscious organisations and individuals a trouble free operation of their fleet through the introduction of Hino trucks and the support of a superior after sales service by Toyota Lanka and its trained professional staff.

We have taken every possible measure to ensure that Hino trucks offer the very best to those who utilize it, including testing the trucks in Sri Lanka to make certain the trucks are able withstand the harsh local conditions, and are supremely confident that this product will not fail to delight the customer by staying true to the unparalleled superiority and quality that the Toyota brand is renowned for ".