Richy Milk + Tea, a novel concept

Managing Director Wirantha Hettiarachchi at the launch

For the first time in Sri Lanka, under a novel concept a pack with 400g Richy full cream milk powder and 60g of Richy Tea is released to the market named Richy Milk + Tea.This concept is to offer milk tea for the adult segment of the market in a commercial environment where milk powder is mainly targeted for infants and children. The Managing Director of Green Island Marketing Services (Pvt) Ltd. Wirantha Hettiarachchi went on to say that his customers who were enjoying Richy tea for the last several years perhaps, did not enjoy a good cup of milk tea with the ideal combination of milk and tea. This vacuum will be filled with the introduction of Richy Milk + Tea.

The customers will get special Sri Lankan tea that gives the best combination for a milk tea with Richy Milk + Tea. Richy Milk + Tea, 400g pack is sufficient for 100 cups of milk tea due to creaminess of the milk powder and specialty of the Richy Tea. Sri Lanka is well-known for its excellent tea and Sri Lankans are a nation of good tea drinkers.

It is for the first time in Sri Lanka, a product is launched to offer a milk tea. Richy Milk powder will be available with merchants islandwide and with the 400g pack, a 60g Richy tea pack will be available free for the customer.

A Welfare Pack will be introduced in the near future.