Hutch bags 8 awards at Chillies

Triad Oyai - Mamai team

On Saturday night at the Chillies, Triad's Oyai - Mamai campaign for Hutch won Silver for media campaign of the year. The Hutch campaign that took away the glory is known to us as the "couples" campaign, which takes the form of many characters such as "Dhammi & Sugath", "Nanda & Piyal" and "Upali & Jinna". Inspired by the famous novels in Sri Lankan literature, 'Gam Peraliya', 'Golu Hadawatha' and 'Madol Duwa', the campaign was designed to communicate the special package created by Hutch for frequent long calls between two people, and was launched keeping lovers and best friends in mind.

"The communications campaign was inspired by the ever popular literary works where relationships between two lovers or best friends have been etched in people's minds over time. The main medium of communication was television, using the original footage from the films, the commercials were edited to introduce the Hutch 'oyai-mamai' sim card into the most memorable and significant scene of the movie," stated Triad's creative team for the campaign.

In addition Hutch also managed to bag a total of 7 other awards in the Information and Communication Technology Services category winning 2 Silvers and Bronze for TV plus a Silver for print and three finalist mentions for Print and Radio, all for the same campaign. Others who entered to this category consisted of communication leaders in both Mobile and fixed line operations.

Commenting on the wins by Triad, Sanjaya Senarath, General Manager Marketing stated, "Using the insight that close human bonds are timeless, the campaign that Triad presented was both engaging and insightful, bringing in a universal response to hook our potential youth customer. It was a simple idea executed very creatively. We were also happy in the innovative way media was bought in making this campaign stand out of the clutter with a clear message."