Switz launches 'Happy Hen'
Switz Lanka (Pvt) Ltd., launched the 'Happy Hen' brand of Eggs and
raised the bar in the production and supply of eggs to the Sri Lankan
consumer.
An ultra-modern, integrated layer farm with the scale of operations
to carry out new concepts in egg production, poultry nutrition,
mechanization and poultry housing, has been set up in Madurankuliya in
the Puttalam district.
The chief guest at the launch, Neomal Perera, Deputy Minister of
Fisheries and Aquatic Resources said: "I have been made aware that the
current project is a 150,000 bird layer farm with most of the
infrastructure work completed.
The total employment generated by this company inclusive of the farm,
packaging plant and the feed mill amounts to 80 workers and 10 staff.
Under the Mahinda Chinthana programme, I encourage companies to
follow suit as Switz Lanka to set up in the Puttalam District, creating
employment to the people and development of the area in general."
Speaking at the launch, Shiraz Jeevunjee, Director of Swtiz Lanka said;
"An important aspect is that it has been set up with great care for the
environment.
Our intention is to be one of the largest egg producers in Sri Lanka
with access to all segments of the egg market and its integrated
products resulting in sustainable production of eggs.
The land maybe owned by the company, but it belongs to the future
generations". Elaborating further Jeevunjee said; "Eggs are perhaps the
most important but under-rated food product in the Sri Lankan diet,
whereas it is the most reasonably priced source of high quality protein.
It has significant quantities of minerals such as zinc, iron, iodine
and phosphorous. Eggs contain 85 calories of energy with 5.0 grams of
fat".
"Health-wise the myth that the cholesterol in eggs results in
elevated serum cholesterol has been disproved which led nutrition and
health advisories around the world to remove previous restrictions on
egg consumption.
Trans-fats and Saturated fats have an adverse effect on serum
cholesterol. A large egg has only 1.54 grams of saturated fat which has
a negligible impact".
"Currently, most consumers have no option but to purchase eggs which
are unhygienic, non uniform in weight and stored under poor conditions.
The organized, branded, well packed eggs are only 3% of the market
and generally target the high end consumer.
There is a strong untapped demand from the average consumer for a
clean, hygienically produced egg at a reasonable price".
"There is a large scope for branded, hygienic, brown golden yolk eggs
of uniform weight packaged for a premium market as well as branded
hygienic eggs of uniform weight packaged for the mass market.
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