‘Non voice sector revenue generator’

The non voice sector will be the revenue generator in the future as compared to the traditional voice sector, said member of the Airtel Management Board (AMB), Chairman of the Mobile Management Board (MMB) and President, Mobile Services of Bharti Airtel Ltd for both India and Sri Lanka, Atul Bindal.

Atul Bindal

He said, that services such as MAMO (My Airtel My Offer) was launched due to the sophisticated lifecycle management which was built by us. Any telco uses sophisticated technology platforms but Airtel distinguishes itself by investing early.

At present Bharti Airtel is looking at mobile commerce to invest in this area. He said though the regulations are not in place at the moment even globally in time to come everything will come right therefore it is the right time to invest in this area.

In addition mobile office and mobile healthcare are also revenue streams of the future.

Bindal said, that Bharti Airtel is delighted to be in Sri Lanka as it is very exciting and gratifying in customer response as well as revenue. From day one we had state-of-the-art capabilities for our customers in Sri Lanka.

He said that all our future plans are centered around the customer and the sector will be very crucial in time to come. The Airtel journey has just begun in Sri Lanka and it is based on affordability and the right selection of services. He said that they will drive on the affordability platform which is the right thing and it will definitely help the voice as well as non voice customers who will benefit.

Bindal said, that Airtel is one of the most effectively run operations in the markets which they operate around the world and our guiding principle is how to play to scale. Bindal said that Sri Lanka is a very important investment for Bharti Airtel not only in size but it is also a key market and we are just about to complete one successful year..

CEO of Bharti Airtel Sri Lanka Amali Nanayakkara said that Airtel is rolling out in the East at the moment and will move to the North in the future. SG