Asian Paints' 300th Colour World opens in Jaffna

Asian Paints' reached a milestone when the company opened its 300th Colour World automated tinting and dispensing unit in Jaffna recently.

Asian Paints’ 300th Colour World in Jaffna and the outlet’s proprietor P. D. Xavier.

The India-headquartered multinational coatings giant which entered the local market in 1999 now has 11 ColourWorld outlets in Jaffna peninsula, alone, and a dispensing network that covers all provinces in Sri Lanka.

The company said that services of Asian Paints ColourWorld outlets, the only fully-automated paint dispensing system in Sri Lanka, are now available in areas such as Kamburupitiya, Baduraliya, Nattandiya, Horowpothana, Yatiyantota, Anamaduwa, Embilipitiya, Kahatagasdigiliya, Batticaloa and Nochchiyagama.

Joseph L. Pulikottil, the Director and General Manager of Asian Paints Lanka said: "the expansion of its ColourWorld units has allowed us to serve customers better all over Sri Lanka who enjoy a choice of multiple brands from a single dispenser and several price options to suit their requirements." And We hope to open 50 more ColourWorld franchise outlets this year to serve our growing base of customers in the country."

A unique feature of the ColourWorld is that customers do not have to pay any premium for the large range of shades which are available through the automated tinting system. Most other dispensing systems charge more for custom-tinted shades.

Asian Paints Lanka is the first paint manufacturer in the country to be granted Sri Lanka Standard (SLS) certification for paints dispensed through a Dealer Tinting System.

The certification covers three Asian Paints products in the categories of Emulsion paint - Exterior Use, Emulsion Paint - Interior Use and Enamel Paint.

Asian Paints Lanka was the first ever overseas acquisition of Asian Paints, one of India's most respected multinationals with international operations in 22 countries. In Sri Lanka, Asian Paints manufactures and markets an extensive range of paints.