'Life Insurance Week' by Ceylinco Life
'Life Insurance Week' initiated by Ceylinco Life, which plays a
keyrole in educating the public on the importance of life insurance, is
to be held for the third time this year.
Launched as a continuation of the life insurance leader's efforts to
expand the size of the market, the 'Life Insurance Week' will be
observed from February 11-17. As in previous years, it is preceded by a
focused, generic media campaign now under way, and will comprise a
series of interactive events in all parts of the country.
"The first step to obtaining protection through life insurance is
understanding its necessity and importance. An interactive activity on a
national scale like 'Life Insurance Week' has been found to be an
effective method to educate the public and to build public confidence in
life insurance," Ceylinco Life Deputy Chairman R. Renganathan said. "As
the country's life insurance leader, we are committed to play the lead
role in expanding the market and extending its protection to many more
families," he added. The build-up to the 'Life Insurance Week' began on
February 1 with a media campaign featuring the need for Life insurance.
Prior to the commencement of the Life Insurance Week, Ceylinco Life's
sales personnel will visit schools in their respective areas and brief
teachers and parents at a specially set up get-together in order to
educate them on the importance of life insurance. Simultaneously, all
Ceylinco Life branches will conduct programs to educate the public on
the same subject. During the 'Life Insurance Week', the company will
conduct public awareness programs in 31 towns and cities, including
distant towns such as Valachchenai, Kantale and Ampara.
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