Dialog and HSBC redefine customer loyalty returns

In a ground-breaking partnership between two industry heavyweights, global banking giant, HSBC and Dialog Telekom, Sri Lanka's largest mobile service provider, joined hands to enable their clientele to share the benefits of their respective customer loyalty schemes.

Dr. Hans Wijayasuriya and Nick Nicalaou

This unique agreement, the first in a series of offers between the two companies, gives customers the opportunity to switch loyalty schemes based on their convenience. Accordingly, now all Dialog Mobile customers would be able to use Star Points to purchase products and services at all lifestyle Reward Merchants of HSBC such as Odel, Hameedias, Cargills and Cinnamon Lakeside which are not part of the Star Points merchant network.

Further Customers can take advantage of the Airmiles programmes such as Kris Flyer, Asia Miles and Q miles. Similarly, HSBC customers could now benefit from exclusive offers from 400-plus Star Points merchants and over 1,000 outlets islandwide through this innovative customer conversion mechanism.

Dr. Hans Wijayasuriya, Group Chief Executive of Dialog Telekom PLC, said, 'Dialog Star Points is honoured to partner with HSBC Rewards, in presenting an unmatched and novel rewards experience to our mutual customers.

HSBC and Dialog share a common vision of delivering an excellent customer experience in our respective spheres of service provision, and our unique loyalty programmes, Star Points, and HSBC Rewards reflect our shared desire to deliver a multitude of value added benefits to our customers.

A coming together of these programmes will add an all new dimension to our respective rewards offerings and to the redemption and savings opportunities our customers will enjoy going forward.'