Dettol driving hygiene habits

Dettol, the leading brand of Reckitt Benckiser has been conducting extensive awareness campaign across the island.

"Dettol is a leading brand in the country providing world class health and hygiene solutions to consumers.

However, we feel, providing world class brand is not enough; increasing the awareness of good health and hygienic practices are equally important to have a healthy home and family. With this in mind, we have initiated the `Dettol Protects' Campaign", said Reckitt Benckiser's Managing Director, Reazul Chowdhury.

Over the past two years, Dettol has been investing Millions of Rupees to educate and increase the awareness of good health and hygienic practices in Sri Lanka.

Dettol's Campaign, termed as `Dettol Projects' was intensified with the onslaught of Swine Flu in 2009. `Dettol Protects is a multi facet campaign to educate people and drive awareness about good hygiene practices, specially targeting people who are most vulnerable.

Dettol Protects campaign includes educating children in school, new mothers in maternity wards, and the public specially in crowded areas", said Reckitt Benckiser's Marketing Director, Zakaria Ahmed, speaking on the Company's `Dettol Protects' CSR campaign.

The Dettol Protect Campaign covers over 100 locations in key towns across the island with the objective of spreading the hygiene message across Sri Lanka to protect and safeguard through proper education, empowerment and knowledge.

Each location focused on the importance of general and hand cleanliness showing the correct way of washing hands, many of the local people also experienced with the help of Dettol team the right way of hand-washing at the Dettol mobile hand-washing unit.

The Dettol team also created awareness on the different ways of safeguarding against the swine flu, by distributing awareness leaflets.