CEAT to boost motor sports in Sri Lanka
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CEAT Sri Lanka Managing Director/CEO Randeep Narang (second from
left) and SLARDAR President Rodney Mason exchange the agreement.
CEAT Sri Lanka General Manager-Sales & Marketing Ravi Dadlani
(extreme left) and SLARDAR committee members Mahesh Gammampila
and Pubudu Wickrama are also in the picture.
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MOTOR RACING: CEAT Sri Lanka will take a leading role in sponsoring
motor racing here in Sri Lanka. CEAT will be the main sponsor of the
2010 Championships of the Sri lanka Association of Racing Drivers and
Riders (SLARDAR). CEAT will be the title sponsor of the SLARDAR -
Championship segment in all events and races conducted by the
Association, the Championship Awards Night and the Radella Hill Climb,
and co-sponsor of four out of the six races that will take place from
mid April to November this year.
Between April to November, CEAT will support six main races. The
Radella Hill Climb on April 24 as main sponsor, and the Foxhill
Supercross April 16 and 17, Cavalry Supercross in Kurunegala July 10 and
11, 2010, the Rothertham Katukurunda Curcuit Meet on August 7 and 8, the
Gajaba Supercross on September 18 and 19 the Gunner Supercross on
October 23 and 24 as a co-sponsor.
The sponsorship of the SLARDAR Championship is the third major
commitment to Sri Lanka sports by CEAT since August 2009, when it took
title sponsorship of the 2009 Premier League Division 1 Football
Tournament conducted by the Football Federation of Sri Lanka. In October
the same year, CEAT entered into a three-year partnership with the Sri
Lanka cricket to honour the country’s cricketers at the annual CEAT Sri
Lanka Cricket Awards.
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