Triad launches website in Singapore

The locally-owned Colombo-based advertising agency, Triad launched its website in Singapore recently.

Triadhot.com will be operational and accessible throughout the world, and ready to cater globally to those who believe in the power of cutting-edge creative ideas and optimizing budgets.

These objectives will be achieved through

1. Cost-effectiveness: Triadhot.com is an online platform with back-end work being executed in locations with low operating costs and overheads, such as Sri Lanka, India, and Pakistan. These savings translate to reduced fees for the client.

2. convenience: Due to its virtual framework, the nature and mode of creating communication material is revolutionised allowing a team of people residing in different parts of the world to pool their efforts on a given project. The interface also allows both the client and agency to manage a project transparently with ease and speed. Currently, Triad works with technology partner, Fortunaglobal (Pvt) Limited (www.fortunaglobal.com), a Colombo-based technology solutions company that specialises in providing software for media, financial services and telecommunication verticals.

3. customisation: As this service allows for a specialised team of professionals to come together according to the specific expertise required to handle the unique communication challenges at hand, maximum flexibility, speed and dynamism are achieved in the provision of services such as strategy formulation, creative solutions, desktop publishing and audio video production. “We are able to provide cutting-edge solutions to a client because we can assemble a tailor made team, bringing in specialists in any field from anywhere in the world for a specific business or communication need.

We also have an internal team of skilled personnel.

Our online interface is a very user-friendly portal that allows one to project manage and perform tasks efficiently and transparently with built in communication and updating features,” said Chief Operating Officer, Triadhot.com. Sarva Ameresekere,

“In addition to winning the local creative awards for three consecutive years, we are also the first Sri Lankan agency to win metal at ADFEST and be shortlisted at Cannes.

We have a young team which also won Silver at last years Media spikes in Singapore and many of our team members have been chosen to represent the country at the Young Lotus competitions at Adfest.”

“Singapore was chosen for the launch since we believe this to be the business hub of this region. Launching triadhot.com there gives us greater opportunities” said Ameresekere.

The inter connectedness and global reach of triadhot.com is demonstrated by Triad’s membership in the UK-based the network on (www.thenetworkone.com) the world’s largest network of independent agencies.