Brandix and Dr. Charan in strategy session

Business guru and corporate strategist to some Fortune 100 companies, Dr. Ram Charan was invited by Brandix to spend a whole day in session and to share his knowledge and experience with the group's senior management.

Dr. Charan, the author of more than a dozen books (including Leadership in the era of economic uncertainty, What the CEO wants you to know and the 2002 Best Seller - Execution) and behind-the-scenes consultant to Verizon, and Bank of America, addressed group management and CEOs of strategic business units and conducted a knowledge sharing workshop with selected leaders across the group's interests.

Dr. Charan described his role as helping the management to see beyond its own industry and to share with it the ideas and practices of senior management of other industries.

Describing Brandix as "world class," Dr. Charan noted that Brandix was a company willing to make investments in areas that other business entities were not willing to or unable to. Referring to Singapore as an example, where Singapore Airlines had become a worldwide carrier even though there was no room for intra-country flying in Singapore; Dr. Charan said that "this is where Brandix is now" and asserted that the company was "building a jewel."

Brandix CEO, Ashroff Omar said, "Our plan is to be a mega supplier of apparel to a global market which amounts to a total value of US$ 100. In this context, the strategic concepts, best practices and learning of international companies that are much larger than we are, are particularly valuable."

One of the most respected business advisors to the world's top businesses, Dr. Charan has taught at Harvard, the Kellogg School of Management and Boston University. He is also a senior fellow at Wharton and runs his own Business Consulting Company under the name Charan Associates in Dallas, Texas. In February this year he was invited to make a presentation to 400 CEOs in India.