In brief

People's Bank seminar in Jaffna

Regional Manager, People's Bank, Jaffna has organised a two-day seminar on June 19 and 20 in Jaffna.

The seminar on "Front Office Management, Customer Delight and Service Excellence" will be attended by Bankers of the 16 branches of the People's Bank in the peninsula.

The program will be conducted by CENLEAD CEO Dr. K. Kuhathasan.

YourWay.lk - a solution to transport problems

I told my neighbour about this wonderful idea of three enterprising young people who had found answers to transport problems. It's an online magazine named YourWay.lk

YourWay.lk is the first online transport and advertising magazine in Sri Lanka, an exclusive choice for passengers, goods and cab services. The magazine can help anybody in search of a reliable and an affordable transport service to offices and schools in Colombo.... find it quickly without paying anything for the search .... It's absolutely free. You could if you like, list your transport service in YourWay.lk at no cost.

JWT doest it again

The JWT team Dishan Coilparampil and Udara Withana, emerged winners at the recently concluded Young Lions TV Challenge conducted by IAA and Metal Factor, and sponsored by Lipton Clear Green Tea.

They will represent Sri Lanka at the Cannes Lions International Advertising Festival in France this month.

The local competition to select a team to represent Sri Lanka is also modelled on the same process designed to uncover the team with the most potential to put Sri Lanka on the map at this world famous event. Dishan and Udara competed against other creative teams to best answer a brief submitted by Lipton Clear Green Tea. The brief was to make the product appeal to a younger target audience whilst still retaining the brand promise of purification. The winning team fulfilled the brief with a clever combination of local cultural insight and audience relevance.

Commenting on this win, CEO JWT, J. Thayalan Bartlett said: "JWT is making a habit of these wins, which reflects the talent and depth of our people. What is also significant is that they are from Account Management, which reflects the strong appreciation for creativity throughout the organisation".

Samaposha fuels under 13 football

From left: Director/GM-Plenty Foods, Shammi Karunaratne MD - Plenty Foods, Mohan Ratwatte, Group Director/Head of Marketing & Sales, CBL, Nandana Wickramage, General Secratary Sri Lanka Schools Football Association Milroy Perera and Deputy CEO-FFSL, Anura De Silva.

 

As part of its continuing effort to promote nutrition and fitness among schoolchildren, Ceylon Biscuits Ltd (CBL)'s nutrition cereal brand Samaposha announced that it will once again sponsor the under 13 girls and boys school's football tournament. At a media briefing held at the Football Federation premises.

Samaposha's sponsorship at a cost of Rs 3.5 million will see 430 boy's schools and 106 girls schools island-wide, participate in the tournament. This annual event is organised by the FFSL, where the elevenaside teams compete at school level and then at district level. The finals will be held in Badulla an July and will see 20 boys schools and 16 girls schools compete.

CBL's Group Director and Head of Marketing & Sales Nandana Wickramage said "Football is a high energy activity requiring a great level of fitness. We see a perfect fit in our brand and the sport". Samaposha is made of locally procured soya bean, green gram, rice and corn which are its main ingredients. Over 10,000 farmers benefit directly from providing the grain to the company, through a farmer backward integration CSR project whereby CBL and Plenty Foods buys back all the produce.