Pure Brilliance cut designs showcased

by Sapumali GALAGODA

Gem & Jewellery Authority Chairman Anil Koswatta receives a token of appreciation from Export Sales Manager South East Asia and India, Swacovski Gems, Kamolthip Thakral Pic: Kavindra Perera

Swarovski Gems introduced the Pure Brilliance Cut for Zirconia last week in Colombo together with a fashion show partnering jewellers Wellawatta Nithyakalyani, Devi, Vogue, J.A.De Silva, Swarnamahal and E Jewels showing off the new designs done by the Pure Brilliance Cut.

Swarovski has applied diamond cut standards to Zirconia. The new Pure Brilliance Cut for Zirconia falls in line with the Gemological Institute of America's standards for grading diamond cut quality. Swarovski, the Pure Brilliance Cut for Zirconia offers the same brightness as Tolkowsky. Market research was carried out in USA, Germany, India and Japan for the Pure Brilliance cut for Zirconia jewellery.

The result was that 90% of those interviewed preferred Zirconia jewellery set with the new Swarovski Zirconia pure Brilliance Cut even at a higher price.Swarovski was established in 1895 by Daniel Swarovski the first who moved to Austria with his crystal cutting machine.

The company has extended beyond its original crystal business to include genuine gemstones and created stones for leading international designers. Each stone is created according to standards of colour, quality, size and shape. Each stone is unique.

The distributors of Swarovski gems in Sri Lanka are Devi Jewellers, E. Jewels, Sri Vengada Gems and Jewellery. The laser engraving proves a stone genuine and ensures quality to clients guaranteeing that stone is of the highest brilliance and matches the cutting standards of the diamond industry.